The Brief
With exclusive stores in London, Birmingham and Manchester, Selfridges is the only store to be named Best Department Store in the World three times. The next step was to future-proof its digital offering. Already delivering the ultimate in luxury, Selfridges embarked on a new journey to deliver their in store experience on both their website and app.
My Role
Lead UI Designer; I took on the challenge of re-designing the sites main navigational journey, including the PDP, PLP and CLP. By introducing a minimal aesthetic and implementing minor functionalities to make shopping on Selfridges.co.uk a seamless experience for the consumer.
Skillset: UI Design, Digital Design, peer management, client presentations, Sketch, Brand System, iconography
